Linkedin HR Strategy: summary examples for recent graduates and finding active candidates

Today we will tell you about a few simple steps to find the right candidate. You know that it’s not so easy to “catch” a valuable candidate on social networks. He either did not indicate a change in working status in his profile, or simply did not look where he needed, so he did not intersect with a recruiter. Or he is simply misplacing himself, so no one can find him. No hide and seek, dream candidate, we’ll find you on LinkedIn today.

Method 1 – Keywords

The first thing to do when you decide to start a recruiting program on LinkedIn is to register and correctly fill out your own profile in accordance with this profile sample for a recruiter:

 After you have made sure that your headline displays your HR position, you need to identify the keywords by which you will begin your search for the ideal candidate.

Suppose that active LinkedIn users who go there and really monitor the status of the page, and who are looking for work at the moment, edit their profile, at least write something like “looking for work”,  “ready for offers ”and so on. Let’s try to check if we can find the perfect candidate this way.

So, if we try “looking for work”, the social network happily reports that 4,413 people currently have such an entry on the page. “In search of work” were 3,540 people. Of course, if you introduce something like “searching for a job”, then there will be several times more results, which is quite natural – 160,000.

We found out how many users are changing their status and on their personal page instantly reports on job search. But the effectiveness of our request so far is zero. This is a lively result, because very few candidates know how to optimize their profile correctly. There are many good articles on this topic in accordance with the needs of each particular pool. Especially important are linkedin summary examples for recent graduates – tips for people without a working history, because this is a great chance to interest a recruiter.

You can also use the following search queries: “looking for work” OR “unemployed” OR “in active search” OR “in search of work” OR “ready for offers” OR “open for offers” OR “new job” OR “actively looking” etc. The OR team will allow you to identify candidates with all these requests on their personal pages – the audience instantly doubled. We managed to find more than 8,000 references, which, of course, increases the number of potential candidates for your particular position, including effective ones.

Now you should pay attention to the column “Current company” – here you will see which specialists of which companies (and with which experience) are most interested in finding a job now. Please note that you can make your request even more specific – for example, we tried “looking for work” AND “management”. There are about 330 pages left, which greatly reduces the search.

LinkedIn job search


Often on their profiles people who are puzzled by the job search also indicate what they are striving for and how they want to realize themselves in the field. It may be useful for you. Here are some examples (now we searched for “looking for work” sales) and faced with the fact that on the page the candidate describes not only the desired position, but also what he wants to get from her):

Also, do not forget that on LinkedIn you can often receive requests from recruiters like “looking for an employee for a new job related to …”, so there is always a risk of getting a vacancy when forming a search query.

Now let’s pay attention to other filters. One of the coolest features of finding candidates on LinkedIn is the ability to filter by top 10 companies, locations, industries, and so on. Be sure to pay attention to the candidates from which companies are looking for work. Maybe they will interest you? For example, we noticed that several employees of British American Tabacco, as well as Pepsi Co are now in search. It is also important to immediately sort the candidates by field of activity – this greatly reduces the list.

Method 2 – Group Search

You can approach the search for candidates differently. There are a huge number of groups on LinkedIn, including for those who are currently in search. For example, we entered the query “work” and the very first result might be of interest to us – active candidates will probably learn all the ways to find work, and groups are also a way to communicate, so the search channel is convenient.

In addition, you will immediately see which of your contacts is in this group – maybe even among them there is someone suitable?


If you find that someone who is interested in you or just whom you stumbled upon in searching for a candidate also consists of one of the vacancy groups – this may well be a sign that he / she is thinking about changing jobs. And here you definitely need to use the main function of social networks – to start communicating with a person.

Method 3 – Additional smm-tools for finding candidates

Despite the fact that all the above steps can really help you find the same candidate, we still advise you to use additional tools for working with social networks – for example, those that we talked about. Most of them are completely free, so you can start now.